All Work
Web Design & Development · Interactive Region / Producer Maps · Daily Reporting

Kermit Lynch Wine Merchant

The site that started it all. Our first and most enduring wine industry client, KLWM has been a partner since our earliest days. This is the 3rd version of kermitlynch.com we've designed and built together, and it's still an honor to work with one of the greats.

Client Kermit Lynch Wine Merchant
Year 2024–25
Services Web Design
Development
Overview

Version 3.0 of our most trafficked site, KLWM's redesigned platform delivers a modern, responsive experience that communicates their legendary status in the wine industry.

Filled to the brim with interactive maps and extremely detailed producer and product information, the site provides access to a wealth of information without overwhelming the user.

Purposely built for performance and usability, the site ensures a user-friendly experience for both customers and staff.

Kermit Lynch website
Design

The Design Approach

The original version of the site was a simple newspaper layout and we decided to keep the core aesthetic while updating the visual language for a more modern feel.

We leaned into the Serif typeface to maintain a classic, sophisticated look while ensuring readability across all devices with large sans serif headers.

  • Visual Identity — A newspaper-inspired layout with a modern twist
  • Typography System — Paired a strong serif display face with neutral body fonts for maximum readability
  • Color Palette — Restrained earth-tone palette to represent the brand's dedication to quality and tradition
  • Layout Principles — Grid-based full width structure with deliberate use of large type and controlled scrolling
KLWM mockup
KLWM detail
KLWM development
Development

Build & Technology

Entirely custom front-end, CMS, and collateral materials.

PlatformCustom HTML / CSS / JavaScript
Custom CodeHTML / CSS / JavaScript
ReportingCronJob Daily reports
SecurityCloudflare
Responsive DesignMobile, Tablet, Desktop
Live URLkermitlynch.com ↗
Details

Wine Industry Tools

Custom-built interactive maps and the famous Kermit Lynch Newsletters.

  • Maps — Custom high-res maps used for everything from producer profiles, to region information
  • Producer Database — Extensive bios and information on producers
  • Product Database — Detailed information on all wines, from tasting notes to technical specifications
  • Newsletter — Newsletter viewer, subscription management, and the archive
  • SEO — Structured data, semantic HTML, and optimized meta throughout
  • CMS — Full content management capability for client team to update independently
  • Client Portal — Wholesale information and communication tools

The
Result.


Visit the live site at kermitlynch.com