All Work
Web Design & Development · Video · Trade Tools · Staff / Trade Resources

Empson USA

A Modern take on a Classic Brand. 50 years of history, reimagined for a new era of wine lovers and trade partners.

Client Empson USA
Year 2024
Services Web Design
Development
Overview

The first major website overhaul for Empson USA, aimed at modernizing the brand's digital presence while maintaining its classic aesthetic.

Packed with features designed to enhance the user experience and provide resources for employees and trade partners.

Another example of an information-rich website that balances functionality with aesthetics.

Empson USA website
Design

The Design Approach

Empson USA's rebranding effort focused on creating a modern, yet timeless aesthetic that honors the brand's legacy while appealing to a new generation of wine enthusiasts.

Inspired by the brand's bright orange color palette, the design incorporates mid-century modern elements with a contemporary twist.

  • Visual Identity — A high contrast approach with bold typography and a modern color scheme
  • Typography System — Bold san serifs combined with grid-based layout for maximum readability
  • Color Palette — Monochromatic with strategic use of accent color
  • Layout Principles — Grid-based full width structure with deliberate use of large type and inverted colors
Empson USA mockup
Empson USA detail
Empson USA development
Development

Build & Technology

Entirely custom front-end, CMS, client portal, and admin dashboard.

PlatformCustom HTML / CSS / JavaScript
Custom CodeHTML / CSS / JavaScript
Custom TablesClient-only Pricing Calculations
Responsive DesignMobile, Tablet, Desktop
Live URLempsonusa.com ↗
Details

Wine Industry Tools

Custom-built Trade Tools generator with Wine List functionality.

  • Producer Database — Extensive bios and information on producers
  • Product Database — Detailed information on all wines, from tasting notes to technical specifications
  • Trade Tools — Custom-built Trade Tools generator with Wine List functionality
  • SEO — Structured data, semantic HTML, and optimized meta throughout
  • CMS — Full content management capability for client team to update independently
  • Employee Portal — Resource center for staff with training materials and internal communications

The
Result.


Visit the live site at empsonusa.com